Telegram Summary

Design Contest

Design contest

I developed this concept for the 2024 Telegram Design Contest. As a daily user, I watched the app evolve into a media giant, but the interface didn't keep up.

My goal was to fix this mismatch: turning a cluttered inbox into a streamlined media platform without losing the privacy of personal chats

UI/UX Design, Prototyping

UI/UX Design, Prototyping

Contestant

Contestant

1 week

1 week

Context

About the product

Telegram Groups are powerful collaboration tools used by millions for everything from planning holidays to running businesses. However, structurally, they remain a linear stream. Whether it's a group of 5 friends or a team of 50, every message from important decision to random meme has equal weight and occupies the same space.

Who are we designing for?

I focused on a high-friction scenario: Group Planning (e.g., A Weekend Trip). In this context, users typically fall into two behavioral segments with conflicting struggles:

Target segments

Who

Role

Job Story

The pain

Monica

Organiser

Initiates the plan and seeks consensus (Dates, Location, Budget).

When I ask a question about accommodation, I need to see who voted for what, so I can book the right Airbnb

Answers are buried under hundreds of unrelated messages. Tracking "who is in" requires manual scrolling and counting.

Rachel

Catcher-up

Misses the active discussion and opens the chat later

When I open the chat after work and see 143 unread messages, I just want to know the final decision, not read the entire debate

The "Wall of Text" is intimidating. Important details (like "Payment due tomorrow") are easily missed in the flood of content.

The result is that "Rest Mode" sabotages "Work Mode". High-frequency content updates (news, channels) bury low-frequency but high-importance personal chats. The app becomes too noisy for work, yet too clunky for relaxed reading.

The core conflict

The interface is designed for Real-Time Chatting, but users are trying to use it for Asynchronous Planning. The result is that meaningful data (decisions) gets lost in the noise (chatter), causing frustration for both the organiser and the participants.

Target segments

Monica

Organiser

Rachel

Catcher-up

Who

Initiates the plan and seeks consensus (Dates, Location, Budget).

Misses the active discussion and opens the chat later

Role

When I ask a question about accommodation, I need to see who voted for what, so I can book the right Airbnb

When I open the chat after work and see 143 unread messages, I just want to know the final decision, not read the entire debate

Job Story

Answers are buried under hundreds of unrelated messages. Tracking "who is in" requires manual scrolling and counting.

The "Wall of Text" is intimidating. Important details (like "Payment due tomorrow") are easily missed in the flood of content.

The Pain

The result is that "Rest Mode" sabotages "Work Mode". High-frequency content updates (news, channels) bury low-frequency but high-importance personal chats. The app becomes too noisy for work, yet too clunky for relaxed reading.

The Problem

The "Wall of Text" Crisis

In active group chats, valuable information (decisions) is inextricably mixed with noise (reactions, stickers, off-topic banter). Users face a high cognitive load trying to extract simple facts like "What time are we meeting?".

Key workarounds

Users currently use three main methods to find information, but they are all inefficient for consensus tracking.

Strategy

Strategy

User Action

User Action

The UX Gap (Why it fails)

Why it fails

Endless Scrolling

Endless Scrolling

Manually reading through hundreds of missed messages

Manually reading through hundreds of missed messages

It creates high cognitive load. Users stop reading and demand a recap, which frustrates active participants

It creates high cognitive load. Users stop reading and demand a recap, which frustrates active participants

Keyword Search

Keyword Search

Searching for a Hotel or a Ticket

Searching for a Hotel or a Ticket

Search returns a list of mentions, not decisions. You see 50 messages discussing hotels, but not which one was booked

Search returns a list of mentions, not decisions. You see 50 messages discussing hotels, but not which one was booked

Pinned Messages

Pinned Messages

Admins pin key info to the top

Admins pin key info to the top

Pins become outdated quickly. They can't track a dynamic discussion or voting process in real-time

Pins become outdated quickly. They can't track a dynamic discussion or voting process in real-time

I hate opening a group chat after work to see 400 unread messages. I know I missed something important, but I don't have the energy to find it

Job Story

Structured Insights

Instead of just summarising text, I designed an AI layer that parses the conversation and restructures it into Topic Cards.

№1 Intelligent Topic Clustering

Moving from a linear timeline to a topic-based view

The AI automatically groups related messages (e.g., links to AirBnB, discussions about prices) into a single "Accommodation" card, regardless of when they were sent.

№2 Decision Extraction

Moving from "What was said" to "What was decided"

It eliminates the "Tap-Back" loop. Content is always accessible via a low-friction scroll, and algorithmic suggestions ("You might also like") fix the discovery problem

Execution

THE FLOW

The user transitions from a cluttered chat stream into a structured, distraction-free interface, and then dives deep into specific decisions.

THE RECAP MENU

Instead of a chronological list, the AI organises the conversation history into semantic clusters for quick scanning.

THE TOPIC MODAL

When a user taps a topic, they don't see chat bubbles; they see structured data designed for decision-making.

Search & Scope

Contextual Search

Unlike standard keyword search, this feature finds topics. Searching for 'Sunday' reveals the entire 'Timing' context instantly

Calendar

Users can define the "Recap Period.

This ensures the summary remains relevant to the user's specific gap in knowledge.

entry points

I designed two distinct entry points to cover different scenarios: a сontextual еrigger for immediate relief during catch-up, and a Permanent Action for on-demand access.

In Chat (contextual)

To avoid clutter, the banner is context-aware: it remains hidden and triggers only when scrolling through a significant backlog

It acts as a lifeline at the exact moment of friction, offering an instant exit route from the manual scroll exactly when the user feels overwhelmed.

Group Profile (permanent)

For users who want to find a summary of a past event (e.g., "What did we decide last Tuesday?"), I placed a permanent entry point in the Group Info menu.

It sits alongside standard utilities like Search and Mute, making it easy to find for power users without blocking the main chat view.

Conclusion

FROM NOISE TO CLARITY

I addressed the core conflict of group chats: using a linear stream for complex planning. My solution transforms the mess into a structured database. By using AI to group messages into Topics, I turned chaos into actionable insights.

Key Outcomes

For User

20 minutes of frantic scrolling becomes 30 seconds of calm scanning. The anxiety of "452 unread messages" is replaced by a clear list of decisions

For Business

This is a high-value productivity tool, making it a perfect driver for Telegram Premium Plan. It targets teams and power users willing to pay for efficiency.

Why It Works

This concept proves that Telegram can offer the structure of a project management tool without losing the speed and simplicity of a messenger.

Design contest

I developed this concept for the 2024 Telegram Design Contest. As a daily user, I watched the app evolve into a media giant, but the interface didn't keep up.

My goal was to fix this mismatch: turning a cluttered inbox into a streamlined media platform without losing the privacy of personal chats

Telegram Summary

Design contest

Research, UI/UX Design, Prototyping, Testing

Contestant

1 week

design.dubova@gmail.com

+44-7471-541-313

ED

design.dubova@gmail.com

+44-7471-541-313

design.dubova@gmail.com

+44-7471-541-313