Elizabeth Dubova
Elizabeth Dubova
London-based product designer with 2 years of experience creating human-centric digital products.
Curiosity is at the heart of my process. I focus on designing intuitive SaaS interfaces for mobile and web that balance clarity with modern aesthetics. I aim to solve real problems through a purpose-driven framework. I strive to create seamless user experiences that are impactful, beautiful, and easy to use.
London-based product designer with 2 years of experience creating human-centric digital products.
Curiosity is at the heart of my process. I focus on designing intuitive SaaS interfaces for mobile and web that balance clarity with modern aesthetics. I aim to solve real problems through a purpose-driven framework. I strive to create seamless user experiences that are impactful and easy to use.
Elizabeth Dubova
London-based product designer with 2 years of experience creating human-centric digital products.
Curiosity is at the heart of my process. I focus on designing intuitive SaaS interfaces for mobile and web that balance clarity with modern aesthetics. I aim to solve real problems through a purpose-driven framework. I strive to create seamless user experiences that are impactful, beautiful, and easy to use.
Contacts
London, UK
Unrestricted right to work in the UK
design.dubova@gmail.com
+44 7471 541 313
Experience
Product Designer
Speaklarity
March 2024 - present
London,UK
Led end-to-end product design for an AI SaaS, taking it from concept to MVP and product-market fit
Boosted user engagement by 15% within 6 months by iterating on core UX based on PostHog insights and usability testing
Architected a foundational Design System with tokens and component libraries to prevent future design debt and accelerate feature delivery
Designed a practice loop that builds the habit of iteration, essential for rapid skill acquisition
Product Designer
Freelance
Dec 2024 - Mar 2025
Remote
Owned the end-to-end UX/Product Design cycle for a gamified EdTech startup, beginning with in-depth competitive analysis and problem validation to define the core user flow architecture and information hierarchy.
Delivered a comprehensive package of Hi-Fi prototypes and a final visual concept. This package served as the primary pitching asset, successfully enabling the startup to conduct crucial early user testing (with 50+ users) to validate core product desirability and secure follow-up investor meetings.
Presentation Designer
Freelance
2023-2024
Remote
Developed strategic visual narratives (concept decks) and high-stakes tender presentations, focusing on structuring complex information into visually clear, persuasive formats to secure buy-in from senior stakeholders and management.
Events & Marketing Manager
CS Global / Remar Group / Grata DMC
2018-2023
UK / Russia / Georgia
Led teams of up to 70 people and managed up to 60 external contractors, maintaining full operational responsibility for the project lifecycle from conception to execution.
Secured major tenders and commercial proposals, achieving an average gross profitability of 35% on events and demonstrating strong financial acumen.
Oversaw the UX and visual design of event websites (content, structure, navigation) and developed visual concepts for branding, print, and digital collateral.
Contacts
design.dubova@gmail.com
+44 7471 541 313
Education
St Petersburg University of Arts
2020
Bachelor's degree in Arts Management
St Petersburg University of Arts
2022
Master's degree in Arts Management
Skillbox
COURSE
2022
UX/UI Designer from Zero to Pro
Breezly
COURSE
2022
Web and Interface Design in Figma
Education
St Petersburg University of Arts
2020
Bachelor's degree in Arts Management
St Petersburg University of Arts
2022
Master's degree in Arts Management
Skillbox
2022
COURSE
UX/UI Designer from Zero to Pro
Web and Interface Design in Figma
Breezly
2022
COURSE
Projects
Telegram Feeds
CONTEST
Designed a channel feed with categories and intuitive navigation to separate channels from chats, reduce visual noise, and improve reading comfort.
Telegram Summary
CONTEST
Designed an AI-powered concept for busy group chats
London based Product Designer with 2 years of focused experience developing design solutions for SaaS products across mobile and web platforms. Excels at executing the full design cycle, from user research and problem validation through to delivering high-fidelity prototypes. I maintain a sharp focus on user needs and business goals to ensure a smooth, seamless user experience and effective collaboration with engineering for final product launch.
Experience
Product Designer
Mar 24 - Present
Speaklarity
London, UK
Led end-to-end product design for an AI SaaS, taking it from concept to MVP and product-market fit
Boosted user engagement by 15% within 6 months by iterating on core UX based on PostHog insights and usability testing
Architected a foundational Design System with tokens and component libraries to prevent future design debt and accelerate feature delivery
Designed a practice loop that builds the habit of iteration, essential for rapid skill acquisition
Owned the end-to-end UX/Product Design cycle for a gamified EdTech startup, beginning with in-depth competitive analysis and problem validation to define the core user flow architecture and information hierarchy.
Delivered a comprehensive package of Hi-Fi prototypes and a final visual concept. This package served as the primary pitching asset, successfully enabling the startup to conduct crucial early user testing (with 50+ users) to validate core product desirability and secure follow-up investor meetings.
Product Designer
Mar 24 - Mar 25
Freelance
Remote
Developed strategic visual narratives (concept decks) and high-stakes tender presentations, focusing on structuring complex information into visually clear, persuasive formats to secure buy-in from senior stakeholders and management.
Product Designer
2023 - 2025
Freelance
Remote
Led teams of up to 70 people and managed up to 60 external contractors, maintaining full operational responsibility for the project lifecycle from conception to execution.
Secured major tenders and commercial proposals, achieving an average gross profitability of 35% on events and demonstrating strong financial acumen.
Oversaw the UX and visual design of event websites (content, structure, navigation) and developed visual concepts for branding, print, and digital collateral.
Events Manager
2023 - 2025
Multiple Companies
UK/Georgia/Russia
Education
St Petersburg University of Arts
2020
Bachelor's degree in Arts Management
St Petersburg University of Arts
2022
Master's degree in Arts Management
Skillbox
Course
2022
UX/UI Designer from Zero to Pro
Breezly
Course
2022
Web and Interface Design in Figma
Projects
Telegram Feeds
Contest
Designed a channel feed with categories and intuitive navigation to separate channels from chats, reduce visual noise, and improve reading comfort.
Telegram Summary
Contest
Designed an AI-powered concept for busy group chats
Contacts
Find me on
Elizabeth Dubova
Product designer
based in London
Contact me
design.dubova@gmail.com