Context
About the product
Telegram is a fast, secure messenger that has evolved into something much bigger — a global broadcasting platform. It combines two distinct worlds in one interface:
#1 Communication
Personal chats and groups
(Family, Work, Friends).
#2 Media
Channels where creators broadcast content in a chat-like format.
The Problem
The "Double Friction"
The current interface forces Media consumption into a Messenger layout, creating two distinct conflicts:
#1 Clutter
#2 Consumption Friction
To read updates, users are stuck in a loop:
Tap Channel → Read → Back → Scroll → Tap Next.
This high interaction cost kills the flow.
Separate to Elevate
Instead of adding more management tools, I redesigned the architecture to physically separate the mental modes.
#1 Focus Mode
Removed the "All" tab default. The main screen is now exclusively for Communication.
It solves the "Pinning Limit". Important chats are never buried because news channels simply aren't there.
#2 Discovery Mode
Moved channels to a visually rich Feed Tab with infinite scroll.
It eliminates the "Tap-Back" loop. Content is always accessible via a low-friction scroll, and algorithmic suggestions ("You might also like") fix the discovery problem
Execution
Telegram Feeds
Telegram Feeds offer a simple way to browse channel updates in one place, neatly organised into a folder for easy access and navigation.
Post
Feed cards retain all original attachments and attributes (reactions, media), condensed into a smart preview to save vertical space
categories
Following shows posts from followed channels
For You features recommended content
Categories (Blogs, News, Sport, Fashion, etc.) reflect user selections.
channels & comments
The native channel experience remains intact. Tapping a card opens the full channel view, ensuring seamless access to comments and deep-diving
Conclusion
From Clutter to Clarity
In this concept, I addressed Telegram's core architectural conflict: trying to be a focused messenger and a limitless media platform simultaneously.
I moved away from the "one list fits all" approach. By physically separating communication (Chats) from consumption (Feed), I created an interface that respects the user's mental state—whether they are here to work or to relax.
Key Outcomes
For User
The "Clean List" eliminates the anxiety of missing important messages, while the Feed offers a frictionless, enjoyable reading flow without the "tap-and-back" fatigue.
For Business
By introducing algorithmic suggestions naturally between posts, the design creates a new loop for organic growth and increases session time, turning casual readers into power users.
Why It Works
This redesign proves that you don't need to sacrifice functionality to gain clarity. By treating Channels as a destination rather than a distraction, Telegram can evolve into a true Super App without losing its soul as a messenger.
