Telegram Feeds

Design Contest

For the Telegram Design Contest, I created a concept to solve the channel overload problem.


My goal was to physically separate content from communication, making it easier to discover new channels without cluttering the personal chat list.

UI/UX Design, Prototyping

Contestant, Product Designer

Context

About the product

Telegram is a fast, secure messenger that has evolved into something much bigger — a global broadcasting platform. It combines two distinct worlds in one interface:

#1 Communication

Personal chats and groups
(Family, Work, Friends).

#2 Media

Channels where creators broadcast content in a chat-like format.

Target segments

Mode

Who

Job Story

The pain

Focus Mode

Professionals
Tech workers
Students

When I open the app for work, I need to find specific chats instantly to complete a task.

Work chats get buried under "Top 10 Movies" channels.

Discovery Mode

News readers

Movie watchers

Blog followers

When I want to relax, I want to consume content effortlessly, just like on social media

The current Chat List UI forces active navigation instead of passive consumption.

Currently, the interface forces these opposing mental models into a single list.

The result is that "Rest Mode" sabotages "Work Mode". High-frequency content updates (news, channels) bury low-frequency but high-importance personal chats. The app becomes too noisy for work, yet too clunky for relaxed reading.

Target segments

Focus Mode

Discovery Mode

Who

Professionals
Tech workers
Students

News readers
Movie Watchers
Blog Followers

Job Story

When I open the app for work, I need to find specific chats instantly to complete a task.

When I want to relax, I want to consume content effortlessly, just like on social media

The pain

News readers
Movie Watchers
Blog Followers

The current Chat List UI forces active navigation instead of passive consumption.

Currently, the interface forces these opposing mental models into a single list.

The result is that "Rest Mode" sabotages "Work Mode". High-frequency content updates (news, channels) bury low-frequency but high-importance personal chats. The app becomes too noisy for work, yet too clunky for relaxed reading.

The Problem

The "Double Friction"

The "Double Friction"

The current interface forces Media consumption into a Messenger layout, creating two distinct conflicts:

#1 Clutter

High-frequency channels bury low-frequency personal chats. Finding a specific work thread requires digging through news.

High-frequency channels bury low-frequency personal chats.

Finding a specific work thread requires digging through news.

High-frequency channels bury low-frequency personal chats. Finding a specific work thread requires digging through news.

#2 Consumption Friction

To read updates, users are stuck in a loop: Tap Channel → Read → Back → Scroll → Tap Next.

This high interaction cost kills the flow.

To read updates, users are stuck in a loop: Tap Channel → Read → Back → Scroll → Tap Next.

This high interaction cost kills the flow.

Key workarounds

Users might know how to deliver speech in theory but fail in real life interviews due to lack of practice

Folders

Pinning

Muting

Archiving

Creating tabs like "News" or "Work" to organise channels.

Pinning top 5 important chats to the top.

Disabling notifications for active channels.

Hiding channels to clean the inbox.

It doesn't clean the main view. The mess is merely duplicated in the default "All" tab, maintaining visual cognitive load.

Users are limited to 5 pins. Once those slots are full, other important personal chats still get pushed down by high-frequency channels.

The vibration stops, but the "Unread" badge count continues to grow, creating a backlog of guilt and visual noise.

Users forget to check the archive, leading to a complete drop in content consumption.

I wish there were two separate tabs... my inbox gets crowded and actual chats with friends get pushed down.

Job Story

Separate to Elevate

Separate to Elevate

Instead of adding more management tools, I redesigned the architecture to physically separate the mental modes.

#1 Focus Mode

Removed the "All" tab default. The main screen is now exclusively for Communication.

It solves the pinning limit. Important chats are never buried because news channels simply aren't there.

It solves the pinning limit. Important chats are never buried because news channels simply aren't there.

#2 Discovery Mode

Moved channels to a visually rich Feed Tab with infinite scroll.

It eliminates the "Tap-Back" loop. Content is always accessible via a low-friction scroll, and algorithmic suggestions ("You might also like") fix the discovery problem.

Key workarounds

Method

Description

Why it doesn't work

Folders

Creating tabs like "News" or "Work" to organise channels.

It doesn't clean the main view. The mess is merely duplicated in the default "All" tab, maintaining visual cognitive load.

Pinning

Pinning top 5 important chats to the top.

Users are limited to 5 pins. Once those slots are full, other important personal chats still get pushed down by high-frequency channels.

Muting

Disabling notifications for active channels.

The vibration stops, but the "Unread" badge count continues to grow, creating a backlog of guilt and visual noise.

Archiving

Hiding channels to clean the inbox.

Users forget to check the archive, leading to a complete drop in content consumption.

I wish there were two separate tabs... my inbox gets crowded and actual chats with friends get pushed down.

Reddit User

Execution

Telegram Feeds

Telegram Feeds offer a simple way to browse channel updates in one place, neatly organised into a folder for easy access and navigation.

Post

Feed cards retain all original attachments and attributes (reactions, media), condensed into a smart preview to save vertical space

Post

Feed cards retain all original attachments and attributes (reactions, media), condensed into a smart preview to save vertical space

categories

  • Following shows posts from followed channels

  • For You features recommended content

  • Categories (Blogs, News, Sport, Fashion, etc.) reflect user selections.

channels & comments

The native channel experience remains intact. Tapping a card opens the full channel view, ensuring seamless access to comments and deep-diving

Conclusion

From Clutter to Clarity

From Clutter to Clarity

In this concept, I addressed Telegram's core architectural conflict: trying to be a focused messenger and a limitless media platform simultaneously.

I moved away from the "one list fits all" approach. By physically separating communication (Chats) from consumption (Feed), I created an interface that respects the user's mental state—whether they are here to work or to relax.

Key Outcomes

Key Outcomes

For User

The "Clean List" eliminates the anxiety of missing important messages, while the Feed offers a frictionless, enjoyable reading flow without the "tap-and-back" fatigue.

For Business

By introducing algorithmic suggestions naturally between posts, the design creates a new loop for organic growth and increases session time, turning casual readers into power users.

Why It Works

Why It Works

This redesign proves that you don't need to sacrifice functionality to gain clarity. By treating Channels as a destination rather than a distraction, Telegram can evolve into a true Super App without losing its soul as a messenger.

design.dubova@gmail.com

+44-7471-541-313

Find me on

LinkedIn

Elizabeth Dubova

Product designer
based in London

Contact me

design.dubova@gmail.com